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What is Keratin Hair Treatment?

Keratin hair treatments, known for making kinky locks straight, sleek, and frizz-free, are a pricey but very popular process in many beauty salons. Concerns have been raised, however, that the formulas may contain formaldehyde, a carcinogen.

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Straighting

Liscio is a hair straightening technique developed in Japan, inspired by professional stylists to transform very curly, kinky hair into smooth straight hair. Liscio enables stylists to create a variety of textures - from sleek, pin-straight to natural straight with body - by providing all the necessary tools including strengtheners, different ironing techniques, and protein treatments.

Our premiere process, the Japanese Straight Perm is a process that results in smooth, sleek, straight hair.

The Japanese Straight Perm Process

We specialize in the Japanese Straight Perm, sometimes known as the Japanese Hair Straightening or, simply, the Straight Perm. We have succeeded in making hundreds, if not thousands, of customers happy. We only use genuine Liscio products, the best available. We also specialize in the Digital Curl Perm, or Digital Perm. It is the opposite of the Japanese Straight Perm, meaning that it makes your hair curly. We use the same chemical, but a slightly different process to achieve the same quality results.

Things You Didn’t Know About Hair-Smoothing Treatments

In the pursuit of silky, swingy, frizz-free hair, there are a dizzying number of tempting in-salon services to choose from. We grilled chemists and stylists on what works (and what’s safe). Here are some things you—and your hair—need to know before you commit.

Keratin doesn’t defrizz your hair.“Keratin treatment” has become the term of choice for hair-smoothing processes that leave your hair frizz-free for weeks (even months). But forget about the word keratin. “It’s just a marketing buzzword—it’s not doing anything to smooth the hair,” says cosmetic chemist Randy Schueller.

There are, however, several ingredients thatcan smooth your hair or help it stay smooth for weeks on end. First, a quick chemistry lesson: Think of straight hair as a ladder and curly hair as a spiral staircase. The steps on both are the hair’s bonds. If you break those bonds, you can rebuild the spiral staircase as ladder—so curly hair becomes straight. Ammonium thioglycolate and sodium hydroxide permanently break the bonds—that’s how traditional relaxers and “Japanese straightening” treatments transform the texture of the hair. “These treatments last until your hair grows out, but they can be damaging,” says Schueller. (And they will subject you to a very awkward growing-out phase.) Some “keratin treatments” (and the popular Brazilian Blowout Original Solution) saturate the hair with a formaldehyde solution before it’s dried and flatironed; the formaldehyde (yes, it’s a suspected carcinogen for humans) locks the hair into that straighter position so it stays smooth beyond your next shampoo. Your natural texture then gradually returns over two to five months.

Just because a stylist or hair-care company says a hair-smoothing treatment is “formaldehyde-free” doesn’t mean it is. No hair treatment will technically contain formaldehyde (because—a little more chemistry for you—it’s a gas). What they can contain are methylene glycol, formalin, methanal, and methanediol—ingredients that release formaldehyde when heated or mixed with water. Because salon treatments don’t require FDA approval,you need to do your own due diligence if you want a formaldehyde-free service. Ask your stylist if the treatment contains formaldehyde (or a formaldehyde-releasing ingredients). If she says no, then ask her what exactly willbe smoothing your hair. Remember: “Keratin” (or “peptides” or “silk proteins”) is not an acceptable answer. If a treatment is going to defrizz your hair for any length of time, it needs to contain an ingredient that releases thef word or a chemical that permanently breaks the bonds in the hair (see number two). Or it could contain the new smoothing ingredient on the scene.



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  • December 18, 2015

I decided to switch to an esthetician

I decided to switch to an esthetician with more experience, and the difference was incredible. My lashes were perfect, and I even was able to have the thickness and length catered to my liking and lifestyle. Gone were the days of uncomfortable, unsightly stray lashes- I had found my perfect lash match.

Roxana E.
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WHAT IS LISCIO?

Liscio is the product we use for the Japanese Straight Perm. It is manufactured by a company called Milbon in Japan. It is not available to the general public or most salons. Milbon requires that salons have a license and receive specialty training in order to purchase and use their product. We are proud to say that we are fully licensed by Milbon. Their products are superior to any other hair straightening products.

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WHAT IS THE JAPANESE STRAIGHT PERM?

The Japanese Straight perms uses new products and special irons to straighten your curly, wavy, frizzy hair. For the best results, the new technology and techniques require an experienced professional. This process is known as Thermal Reconditioning. The Japanese Straight Perm uses new products and special iron to straighten your curly, wavy, frizzy hair.

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WHAT'S THE DIFFERENCE BETWEEN THE JAPANESE STRAIGHT PERM AND A CHEMICAL RELAXER?

Chemical relaxers unfortunately do not straighten hair very well, and they use chemical ingredients that leave the hair brittle, dry, and unhealthy. The Japanese Straight Perm gives you soft, silky, shiny, straight hair and, your hair will be healthier!

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HOW MUCH DOES IT COST?

The cost depends on the length and type of your hair. Please contact us for a consultation at (713) 550-9266.

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WHEN I GET THE NEW GROWTH TREATED, DO I NEED TO DO ALL THE HAIR AGAIN?

Yes, we now mostly do the entire hair again. If we only did the roots, minor waves may appear in the overlapping sections, creating some unevenness in the resulting hair. In addition, the cost and pricing is roughly the same, but it will give a better overall look.

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WHAT ABOUT COLOR-TREATED/HIGHLIGHTED/BEACHED HAIR?

The most important consideration is your hair condition. Honestly not all highlighted or bleached hair can be done. You must go in for a consultation to get you hair checked.

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ALREADY USED A CHEMICAL RELAXER. CAN I STILL HAVE THIS PROCESS DONE FOR MY HAIR?

A lot depends upon the condition of your hair. Unfortunately, repeated use of a relaxer will usually cause significant damage to the hair. If you've had very limited exposure to a relaxer, it will be no problem to have this process done.

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WHAT IF I WANT MORE BODY, OR OTHER STYLES AFTER I HAVE THE TREATMENT DONE?

You'll be able to style your hair any way you like. The good news is, if you don't want to take the time to style your hair, you'll still have smooth, straight hair. It's best to wait about a week after the treatment before trying new styles.

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AFTER I HAVE THE JAPANESE STRAIGHT PERM, CAN I COLOR OR HIGHLIGHT MY HAIR?

Yes, you can color and highlight your hair after the treatment. One important consideration, though is some color and highlight processes can damage your hair more than you might expect. To keep your hair healthy, use more gentle products, and consider getting only a few highlights, on the top, rather than all over.

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DOES THIS DAMAGE MY HAIR?

Blow drying, brushing, and using a flat iron on a regular basis are all damaging to your hair. After have a properly performed Japanese Straight Perm, you won't need to use these strong methods to style your hair the way you like. This way, over time, and given the proper care, your hair is likely to get healthier. Remember also that starting with healthy hair makes a tremendous difference. Expect that your hair will be as healthy after the process as when you first come to the salon. This process is not meant to repair damaged hair. Other processes, such as the Cashmere Luminance are designed for repair. Of course, any chemical treatment will have an effect on your hair. This is why it's very important to only consider using the best-quality products, in the right mix, with the most up-to-date technique and procedures, to be sure you only receive the best possible treatment.

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WHERE CAN I GET HELP OR MAKE AN APPOINTMENT?

If you have an immediate question or would like more information, feel free to call us at (713) 988-2688. We are available even after hours, so let us know. Otherwise, feel free to email us at contact@beautychoicesalon.com. We'll try to respond to your email as quickly as possible.

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WHAT PAYMENT TYPES DO YOU ACCEPT?

>We accept cash (US currency only), as well as Visa, MasterCard, American Express, and Discover as credit cards. All credit transactions may require government-issued photo identification to be shown. We do not accept checks, or non-major credit cards. We do offer gift certificates. If you are interested in purchasing one as a gift for yourself or someone else, feel free to stop in, call us at (713) 550-9266, or email us at hairxpressions@att.net

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HOW DO I GET TO YOUR SALON?

Click here for directions. You may also tour our salon, courtesy of Google Maps.

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